Best Tools for Instagram Marketing
To know the best tools to use for Instagram marketing, it's gonna help you with getting new clients, figuring out engagement, understanding analytics, posting all of that. We're going to cover all this here.
So the first thing we want to talk about for Instagram is an easy scheduler and you have a few options that we're going to discuss here really quickly. And I want to go with Hootsuite and Sprout Social.
The first thing we're going to talk about for scheduling and monitoring Instagram, the issue with both of these is that you can't monitor your comments here.
So you will need to go to the business manager of Facebook to manage any comments that happened on Instagram directly, and you can see them all in one place and respond even right there.
I can schedule this inside of Hootsuite and Sprout Social, but when it goes comes time to upload the post, what it's actually going to do is ping you on your phone and then you actually have to go in and manually upload those things.
So just be aware of that ahead of time. A lot of people don't understand they look for something automated. And again, Hootsuite is great for this.
You can see we have our posts, we schedule them here. And then my scheduler actually gets the notification on their phone, and Sprout Social is the same style of platform.
We've used this before. I just have always pretty much been on Hootsuite. So I know it and understand it a little better.
We use Sprout Social more for looking at Instagram analytics if we needed something like that to make Quick reports because it does allow you to make really quick reports.
It is more expensive as far as using the platform compared to Hootsuite. That's why we also prefer Hootsuite.
But if you're looking for something that does really cool branded reports, this might be the option that you want to go with. But again, as far as scheduling is concerned, you're not going to be able to schedule it directly from here and not have to do anything else, you will have to get that notification and then upload it manually.
The next one we're going to talk about is going to be SocialBlade.
And you can see it pretty much does the same thing. It shows their follower growth. It shows the media and it basically shows a few charts basically about their total daily follower growth, and then their media uploads.
You can see when they're uploading or when they're not right. And so it just gives you basic information here you can see their uploads their engagement rate again here. So you really only need one tool, but some people like to use multiple tools for different things.
So the next tool we're going to talk about again, this is for competitor spying is Ninjalitics.
Ninjalitics is pretty much a platform similar to Social Blade, but they offer a few different metrics for you to look at and have some different looking charts.
So it just makes it again more visually appealing, plus the difference in data. So you can see here all of this different data for Nikes pages, right best post hashtags, detailed ninja analysis of their stuff, you can actually see what posts they're posting. So it's a really cool tool, I recommend checking out Ninjalitics, I promise you'll like it.
I hope that you guys get something that you're going to be able to use and benefit from it. I hope I showed you a new tool at least. Thank You.
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